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• Raising the competitive ability of the Organization’s products.
• Offering an excellent service and carrying out the clients ‘desires in getting a high quality product in the due time. (Client satisfaction).
• Exaltation of the national product used in the printing industry of the Organization’s Products.
• Managing comprehensive advertising campaigns.
• Utilizing modern technology & world standards in producing notebooks, it printed military books & publications for the Army.
• The leadership and precedence in the invention and creativity in the field of publications designing, with regards to the organization’s deeply rooted history.