1. Developing and maintaining the infrastructure, the hall complex and continuously strengthening the (EECA) resources.
- Attract foreign and domestic investments (FDI).
- Facilitate FDI by changing the legal status of (EECA).
- Meet international standards (ISO).
- Permanent Maintenance.

2. Create and promote a professional image for (EECA).
- Create a new image of (EECA) according to the vision, mission and objectives.
- Develop (EECA) performance to enhance image & reputation.
- Develop corporate communication (website, brochures, logo, advertising)
- Develop Public Relations

3. Marketing fairground and its services to attract reputable exhibitions.
- Relate (EECA) activities to the MTI Trade Enhancement Strategy (products/markets).
- Assign budget to fund marketing activities and increase HR efficiency.
- Active cooperation with international exhibition organizations, private sector & exhibitions associations.

4. Developing the rules, regulations and procedure of fairs industry in Egypt.
- Transform customer relevant procedures (licenses, participation & reservation) to a "One Stop Shop” System.
- Simplify the access to rules & regulations through optional tools and channels (Brochure, CD, Website, Banners).
Apply international quality, safety & security standards.